“The idea of creating a setting mechanism for the Perpetual Calendar has been a part of Audemars Piguet’s vision for years. The innovative ‘all-in-one’ crown of Caliber 7138 has made that dream possible, thanks to a cross- disciplinary collaboration with the Dubai Future Foundation.” Lucas Raggi
Chief Industrial Officer, Audemars Piguet
fusing technology
with traditional watchmaking
Audemars Piguet has partnered with the Dubai Future Foundation (DFF) – an entity mandated to drive innovation through foresight – to push the boundaries of horological tradition and take the watchmaking industry to new heights. This collaboration was instrumental in bringing to life an innovation designed to elevate the experience of the Manufacture’s clients, an ambition made possible by drawing on DFF’s expertise and a shared commitment to building strong relationships across industries.
Initiated in 2023, the project quickly evolved into a close, cross-disciplinary partnership, bringing together traditional watchmaking, advanced engineering and design. While Audemars Piguet provided horological expertise and vision, Dubai Future Labs (DFL) – the Foundation’s applied research and robotics initiative – led the development of a prototype, designing and integrating the full technological architecture. By working hand in hand, this collaboration made it possible to combine the Manufacture’s high standards of quality and precision with the DFF’s distinctive approach to innovation.
To bring this vision to life, Audemars Piguet has relied on a network of trusted partners, each contributing to different stages of development. While DFL led the prototyping and technological integration, the Manufacture entrusted the overall design and aesthetic codes to Max Terio (Eight Inc.), who was selected for his extensive creativity and alignment with the brand’s vision.
“Our collaboration with Audemars Piguet offered us a unique opportunity to experience Swiss watchmaking first-hand and to merge our engineering expertise with one of the world’s oldest and most refined industries. For our team, it was both an exciting challenge and a chance to pioneer something never done before, while showcasing our R&D strengths in robotics and autonomous systems. Watchmaking is defined by precision and heritage – values that equally guide our work at Dubai Future Labs.”Khalifa Al Qama,
Executive Director of Dubai Future Labs, DFF
A legacy
of form language
within a futuristic design
This revolutionary assistant introduces a new category of object in the watchmaking industry – one that extends the brand’s design language beyond the wrist, while remaining deeply rooted in its heritage. The setting box was created in dialogue with in-house design teams to ensure it faithfully reflects the Manufacture’s aesthetic codes and meets its high standards of excellence.
Its silhouette draws from Audemars Piguet’s culture and environment to reflect a rich legacy of geometric exploration. Its lines capture a convergence of robustness, harmony and elegance, while premium materials were selected for their tactile and visual qualities – from soft-touch surfaces that convey warmth and refinement, to polished metal accents that provide contrast and reliability.
“Every proportion was considered to feel intuitive, with each detail enhancing the object’s visual harmony, ergonomics and tactile comfort,” shares designer
Max Terio. A direct continuation of the Manufacture’s design philosophy, where form follows function and craftsmanship is expressed through precision, this unprecedented device blurs the lines between technological device, artistic creation and mechanical tool.
“A timeless harmony between shapes and heritage, design goes beyond aesthetics to evoke profound emotional connection. It combines innovation with emotions, traditions and technology.”Max Terio
Designer, Eight Inc
Functions Automated setting and winding of perpetual calendar movements.
Case material Soft-touch flanks with polished metallic details and buttons.
Device specifications Total length: 20 cm
Total width: 12 cm
Total height: 15 cm
Total weight: ~ 2 kg
Operation time: ~ 5 minutes
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community.
The Beat Goes On. About Dubai
Future Foundation
Dubai Future Foundation is a government entity established in 2016 to shape Dubai’s future through strategic foresight. DFF builds a cohesive innovation ecosystem encompassing accelerator programs, incubators, labs, sandbox environments, and knowledge platforms — aiming to make Dubai one of the world’s foremost future-ready cities. Key initiatives include the iconic Museum of the Future, Dubai Future Accelerators, Dubai Centre for Artificial Intelligence and Dubai Future Labs. Through public and private sectors partnerships, DFF focuses on three priority areas — the future of sectors, society, and government — by driving innovation across industries, advancing quality of life through human-centric technologies, and reimagining regulatory models.
With over two decades of design excellence,
Max Terio is a Red Dot Award-winning creative designer known for pushing the boundaries of innovation. He has collaborated with some of the world’s most influential brands, creating transformative, human-cantered experiences across industries from aviation and mobility to healthcare, hospitality and luxury accessories. A true global citizen, Max’s expertise spans a broad range of design disciplines - Industrial, Packaging, Interior, Brand Identity, and Jewellery. His work transcends traditional design, constantly evolving to shape the future and deliver exceptional business outcomes. With an unwavering commitment to detail and excellence, Max crafts designs that not only inspire but drive results.